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The Most Hated Advertising Techniques
Category: CRM, Formation, CMS

Posted by Jakob Nielsen

Tuesday, March 06, 2007

When users were asked how various aspects of online ads affected their Web experience, they rated the following attributes most negatively...


Design Element

Users Answering
"Very Negatively"
or "Negatively"

Pops-up in front of your window

95%

Loads slowly

94%

Tries to trick you into clicking on it

94%

Does not have a "Close" button

93%

Covers what you are trying to see

93%

Doesn't say what it is for

92%

Moves content around

92%

Occupies most of the page

90%

Blinks on and off

87%

Floats across the screen

79%

Automatically plays sound

79%


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