RealURL

If you’re working with a dynamic website, you may have noted the problem of how to get rid of unfriendly web addresses (URLs). Good, friendly web addresses should have a form like www.company.com/about/offices/denmark.html and not something like www.company.com/index.php?id=25&area=2&office=3
because it is hard to understand from first look what second web address means. Also it is hard to memorize such and some search engines might not index content of such pages.
Main reasons for having nice web adresses at your web site using RealURL feature:

<dir><dir>

easy to remember

easy to tell to your customer by phone

search engines for sure will follow such a link, so content will be indexed

good for Search Engine Optimization (SEO) because title of a page is also part of the URL.

</dir></dir>